GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Mass marketing
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Demographic marketing
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Niche marketing
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One-to-one marketing
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Detailed explanation-1: -Niche marketing is a type of segmentation in which the company strategically focuses, targeting what? a smaller market, with particular needs that the company can serve well.
Detailed explanation-2: -Market segmentation is a business practice that brands use to divide their target market into smaller, more manageable groups of people based on common ground they share to optimize their marketing, advertising, and sales efforts.
Detailed explanation-3: -In marketing: Market niches. Segments can be divided into even smaller groups, called subsegments or niches. A niche is defined as a small target group that has special requirements. For example, a bank may specialize in serving the investment needs of not only senior citizens but also senior…
Detailed explanation-4: -Micromarketing. Micromarketing is a marketing strategy that specifically targets a narrow segment of a niche market. Typically, the target audience of a micromarketing campaign is defined by specific characteristics such as age, job title, geographic location, or gender.
Detailed explanation-5: -Demographic. Psychographic. Geographic. Behavioral. 06-Dec-2022