GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True/False:The goal of product positioning is for a business to set its product apart from direct competition.
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True
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False
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -The goal of product positioning is to present a product or service to the customer in a way that effectively communicates its value.
Detailed explanation-2: -Product positioning is a form of marketing that presents the benefits of your product to a particular target audience. Through market research and focus groups, marketers can determine which audience to target based on favorable responses to the product.
Detailed explanation-3: -A product’s position is the way the product is defined by consumers on important attributes.
Detailed explanation-4: -Which of the following is true of product positioning? A) A product’s position is defined by the number of competitors in a market.
There is 1 question to complete.