GENERAL KNOWLEDGE

Detailed explanation-1: -What is behavioral segmentation? Behavioral segmentation refers to a process in marketing which divides customers into segments depending on their behavior patterns when interacting with a particular business or website.

Detailed explanation-2: -An important example of behavioral segmentation is customer loyalty. As a brand, you shouldn’t overlook the customers who exhibit loyal behavior to your business. A popular method marketers leverage to spread loyalty among customers is establishing a rewards program.

Detailed explanation-3: -Occasion-based segmentation That’s the core of occasion-based behavioral segmentation that targets customers who want a specific product for a particular occasion or event. The best example of occasion-based segmentation is personal events like birthdays and anniversaries.

Detailed explanation-4: -Usage and Purchase Behaviour. Usage and purchase behaviour relates to how customers use a product and how they behave during the decision-making process. Time-Based and Occasion. Benefit Driven. Customer Loyalty.