GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
____ is objection to advertisement.
A
Undermines social values
B
Decrease in price
C
Knowledge on various products
D
Improvement in Quality of Product
Explanation: 

Detailed explanation-1: -The brilliance of new products really get on their nerves. They want to buy them but have no resources at their command. Consequently, they start feeling upset with their present status. Taking it as a social evil, it can be said that advertisement undermines social values.

Detailed explanation-2: -Social undermining is the expression of negative emotions directed towards a particular person or negative evaluations of the person as a way to prevent the person from achieving their goals. This behavior can often be attributed to certain feelings, such as dislike or anger.

Detailed explanation-3: -It increases the price of the product. Undermines Social Values: Another important criticism of advertising is that it undermines social values and promotes materialism. It breeds discontent among people as they come to know about new products and feel dissatisfied with their present state of affairs.

Detailed explanation-4: -“Social value is a competitive differentiator – integrating it into your brand maximizes the value you offer beyond mere customer satisfaction. It allows you to connect with your customer on an emotional level-fulfilling a sense of belonging, or engaging with them through their personal life experiences.

Detailed explanation-5: -Another strong criticism of advertising is that it corrupts society by promoting materialism. Proponents of social responsibility accuse advertisers of taking advantage of the free enterprise system to exploit various populations with unethical, misleading and offensive advertising.

There is 1 question to complete.