GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Geographic marketing
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One-to-one marketing
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Mass marketing
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Psychological marketing
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Detailed explanation-1: -Mass marketing means that all customers are treated the same. It is simple for marketers but not effective, usually. One-to-one marketing is at the other extreme. It means that each customer serves as his or her own segment.
Detailed explanation-2: -The idea is simple: one-to-one marketing (also called relationship marketing or customer-relationship management) means being willing and able to change your behavior toward an individual customer based on what the customer tells you and what else you know about that customer.
Detailed explanation-3: -Segment-of-one marketing is a type of target market segment strategy that involves creating intimate and personalized relationships with your customers. Rather than segmenting your audience into groups of broad variables, this involves focusing on the individual.
Detailed explanation-4: -Email-Personal emails to individuals are one-to-one marketing. Broadcast emails to a list of any size are one-to-many. Phone calls-Calls made by a telemarketer who smiles, dials, and reads a script are one-to-many marketing. Calls personally made by an expert to a potential client or referral source are one-to-one.
Detailed explanation-5: -Demographic. Psychographic. Geographic. Behavioral. 06-Dec-2022