GK
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Homogeneity among countries
|
|
|
Homogeneity within the country
|
|
|
Macro level cultural differences
|
|
|
Micro level cultural differences
|
Detailed explanation-1: -Demographic, psychographic, geographic, and behavioral are the four pillars of market segmentation, but consider using these four extra types to enhance your marketing efforts.
Detailed explanation-2: -Conventional Wisdom assumes homogeneity within a country while Unconventional Wisdom recognizes existence of within-country differences. Conventional Wisdom focuses on macro level cultural differences, while Unconventional Wisdom emphasizes micro-level differences.
Detailed explanation-3: -Global market segmentation is based on the premise that companies should attempt to identify consumers in different countries who share similar needs and desires.
Detailed explanation-4: -In macro segmentation, you divide customers into segments based on their company’s characteristics, such as business size, location, or industry. Micro-segmentation is specific to the actual customers using your product, not their business as a whole.