GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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____ point of view lays stress upon customer’s welfare
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Production
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Marketing
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Social Marketing
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Product
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Explanation:
Detailed explanation-1: -Question: Point of view lays stress upon customer’s welfare.
Detailed explanation-2: -The societal marketing concept holds that the task of any organisation is to identify the needs and wants of the target market and deliver the desired satisfaction in an effective and efficient manner so that the long-term well-being of the consumers and the society is taken care of.
Detailed explanation-3: -1) Product is the focal point and all the marketing activities revolve around it. Marketing activities like selling, purchasing, advertising, distribution, sales promotion are all meaningless unless there is product.
Detailed explanation-4: -Production concept. Product concept. Marketing concept. Selling concept.
There is 1 question to complete.