GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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.... research approach uses concepts and tools from anthropology and other social science disciplines to provide deep cultural understanding of how people live and work.
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Cognitive
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Inductive
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Archaeological
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Ethnographic
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Deductive
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Explanation:
Detailed explanation-1: -The data collection phase of marketing research is generally the most expensive and the most prone to error.
Detailed explanation-2: -Why must the researchers avoid generalizing from focus-group participants to the whole market? The size of the group is too small and the sample is not drawn randomly.
There is 1 question to complete.