GENERAL KNOWLEDGE

Detailed explanation-1: -Psychographic segmentation divides people into groups based on their personality, lifestyle, social status, activities, interests, opinions, and attitudes. Psychographics is an excellent complement to demographics because they identify the motivations behind why people make particular choices.

Detailed explanation-2: -There are five psychographic segmentation variables on the basis of which homogeneous segments can be prepared for proper research – Personality, Lifestyle, Social Status, AIO (Activities, Interests, Opinions), and Attitudes.

Detailed explanation-3: -Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics including personality, lifestyle, social status, activities, interests, opinions, and attitudes.

Detailed explanation-4: -21 Lifestyle and Psychographics Lifestyle has been generally defined as the attitudes (or attitudes), interests, and opinions (AIOs) of the potential customer.