GENERAL KNOWLEDGE

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GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A(n) ____ is a gathering of 6 to 10 people carefully selected by researchers based on certain demographic, psychographic, or other considerations and brought together to discuss various topics of interest at length.
A
target group
B
pilot group
C
focus group
D
customer base
E
ethnographic group
Explanation: 

Detailed explanation-1: -A focus group is a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, concept, or marketing campaign.

Detailed explanation-2: -Focus groups: Focus group is one of the commonly used qualitative research methods. Focus group is a small group of people (6-10) who typically respond to online surveys sent to them.

Detailed explanation-3: -Why must the researchers avoid generalizing from focus-group participants to the whole market? The size of the group is too small and the sample is not drawn randomly.

Detailed explanation-4: -The final step in the market research process is to present your survey research findings and draw conclusions.

Detailed explanation-5: -Marketing metrics are a quantifiable way to track performance and are an important marketing measurement tool for gauging a campaign’s effectiveness.

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