GENERAL KNOWLEDGE

Detailed explanation-1: -Product breadth is how many different products a store is offering for sale. The more products are offered the broader is the product assortment of this business. Product depth is how many different variations of each product the store is carrying.

Detailed explanation-2: -A product mix is the total number of product lines and individual products or services offered by a company. Additionally referred to as product assortment or product portfolio. Product mixes vary from company to company.

Detailed explanation-3: -Tip. Product mix, also known as product assortment, refers to the total number of product lines a company offers to its customers. The four dimensions to a company’s product mix include width, length, depth and consistency.

Detailed explanation-4: -The width of the product mix refers to how many product lines the company carries. the line. The length of the product mix refers to the total number of items in its product mix.