GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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primary
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secondary
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irrelevant
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economic
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Detailed explanation-1: -Examples of primary research are: Interviews (telephone or face-to-face) Surveys (online or mail) Questionnaires (online or mail)
Detailed explanation-2: -Data gathering. The basic function of a marketing-information management system is to gather data important to the business. These data should be gathered from both internal and external sources on an ongoing basis.
Detailed explanation-3: -Ethnographic research requires that the researcher practically move in with the consumer to observe and record various relevant behaviors. Observation may be the only way to capture some types of information, such as how consumers actually behave or use a product.
Detailed explanation-4: -A phone or online survey is an example of primary data collection. The secondary data collected in the research process does not need to be carefully evaluated since it’s always collected from reliable secondary sources.