GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A ____ lists information about the target market such as age, income level, ethnic background, occupation, attitudes, lifestyle and geographic residence.
A
Customer Profile
B
Target Market
C
Mass Market
D
Product
Explanation: 

Detailed explanation-1: -The four target markets are geographic, demographic, psychographic, and behavioral.

Detailed explanation-2: -Some of these are gender, age, income level, race, education level, religion, marital status, and geographic location. Consumers with the same demographics tend to value the same products and services, which is why narrowing down the segments is one of the most important factors in determining target markets.

Detailed explanation-3: -A marketing concept includes information such as ethnic background, age, income level, and geographic location. Time utility involves having a product available at a certain time of year or day. The “buy one get one free” strategy is an example of distribution.

Detailed explanation-4: -Demographic targeting or demographic segmentation is a type of market segmentation according to family size, religion, gender, age, ethnicity, education, and even income. These data can effectively be segmented into different markets, helping companies target customers more accurately than ever before.

There is 1 question to complete.