GK
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
true
|
|
|
false
|
|
|
Either A or B
|
|
|
None of the above
|
Detailed explanation-1: -Age is an easily identifiable demographic variable. “Current users” are relatively difficult to communicate with. Older couples who are empty nesters dream of spending their greater discretionary income on technology and furniture.
Detailed explanation-2: -A demographic segmentation strategy in which a product-market is grouped into segments based on the basis of age so that the organisation can more precisely target its offerings to the needs and wants of each stage of life of interest to it.
Detailed explanation-3: -Market segmentation (also referred to as customer segmentation) is the process of discovering groups of customers that have different unmet needs.
Detailed explanation-4: -Explanation: Psychographic segmentation is sometimes referred to as segmentation by lifestyle or values.
Detailed explanation-5: -Geographic Segmentation optimizes campaign spending in two ways. First, it avoids unnecessary advertising costs by helping you spend your money on marketing only to a particular area where your product or service will sell. Second, it ensures the ads you do run are relevant to your audience.