GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Pulsing
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Flighting
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Continuity
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Concentration
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Detailed explanation-1: -Flighting is an advertising scheduling strategy that alternates between running a normal schedule of advertising and a complete cessation of all runs. Flighting refers to the period when advertising is being run, while the cessation period is known as a hiatus.
Detailed explanation-2: -Continuity – Advertise throughout the year and evenly throughout the year. Flighting – Advertise only during some months of the year.
Detailed explanation-3: -Flighting – examples The advertiser should focus on the weeks leading up to Valentine’s Day, i.e., February 14th. Advertisers for swimming trunks, bikinis, and bathing suits use a flighting strategy. Swimwear ads should appear during some weeks leading up to the summer.
Detailed explanation-4: -/ˈpʌlsɪŋ/ us. the practice of advertising a product all the time, but increasing the advertising for some periods and reducing it for other periods: Pulsing is most effective with seasonal products such as sun cream.
Detailed explanation-5: -product placement. What type of ad is also referred to as fighting or pulsing? occasional.