GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A company’s marketers guess that if they invest in sales force training, sales will increase by 15%. This guess is called a(n) ____
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simulation
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hypothesis
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independent variable
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pilot study
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Explanation:
Detailed explanation-1: -Exploratory research collects data to help the business define its situation, problem, or concern and to decide which direction to take to address it.
Detailed explanation-2: -The next step in the marketing research process is to do a research design. The research design is your “plan of attack.” It outlines what data you are going to gather and from whom, how and when you will collect the data, and how you will analyze it once it’s been obtained.
There is 1 question to complete.