GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Does the type of media in consideration able to present the product and the company image appropriately?
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Is the type of media able to target the appropriate target audience?
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Does the type of media have the ability to achieve the desired response rate?
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Does it appeal to customers?
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Detailed explanation-1: -Advertising and Marketing Basics Under the law, claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based. For some specialized products or services, additional rules may apply.
Detailed explanation-2: -Mass media campaigns can be run via traditional media channels, such as television, radio, cinema, newspapers, magazines and billboards, or via new digital media including websites, pop-up and banner advertisements, QR codes, viral marketing and social media.
Detailed explanation-3: -Brand awareness strategy aims to create a positive image. Consideration-based advertising aims to influence a consumer’s consideration of a product or service. Conversion-based advertising targets to drive a consumer to take a specific action, such as making a purchase.
Detailed explanation-4: -Ethos: Appeals to the audience based on the ethics or character of the speaker. Pathos: Appeals to the audience’s emotions. Logos: Appeals to the audience’s sense of logic by arguing with hard facts. 04-Feb-2022