GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A formal, written, document that directs a company’s activities for a specific period of time is a
A
Marketing Plan
B
Target Market
C
Executive Summary
D
Target Plan
Explanation: 

Detailed explanation-1: -A formal, written document that directs a company’s activities for a specific period of time.

Detailed explanation-2: -A marketing plan is a strategic document that specifies your organization’s target markets, marketing objectives, programs and activities to achieve them, expected timescales, resources to be utilized, according to defined budgets, and how success will be measured.

Detailed explanation-3: -A marketing plan is a written document that describes your business, your customers, your competition, your marketing strategies, and a budget for those activities.

Detailed explanation-4: -Marketing Plan – a written document that acts as a guidebook of marketing activities for the marketing manager.

There is 1 question to complete.