GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A description of the target market(s)
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The names and numbers of marketing team members
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The organization’s mission statement
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A SWOT analysis chart
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Detailed explanation-1: -The executive summary will contain the key findings of the market research, the company’s objectives, marketing goals, an overview of the marketing trends, the description of the product or service being marketed, information on the target market, and how to financially plan for the marketing plan.
Detailed explanation-2: -The executive summary in an organization’s marketing plan serves as the plan’s elevator pitch. It provides a one-to two-page synopsis of the marketing plan’s main points. Just as every second of your elevator pitch to a senior manager counts, so too does every line of an executive summary.
Detailed explanation-3: -Do Your Research. Write a Brand Summary. Define Your Target Audience. Add a Situational Analysis. Outline Marketing Objectives. Create the Marketing Strategy. List the Tactics and Implementation. 24-Aug-2021