GENERAL KNOWLEDGE

Detailed explanation-1: -The purpose of a marketing plan is to have a defined path to go to obtain new customers, strengthen relationships with current customers and clients, increase sales, improve retention and increase brand awareness.

Detailed explanation-2: -A marketing plan identifies your target audience, the most effective channels on which to engage with them, and analytical insights to guide future strategy. Businesses need a comprehensive marketing plan to coordinate their campaigns and properly measure their impact.

Detailed explanation-3: -Writing a marketing plan can help you define your marketing strategy and identify the best activities and channels to market your products or services.

Detailed explanation-4: -The marketing plan will help determine who the target market is, how best to reach them, at what price point the product or service should be sold, and how the company will measure its efforts.