GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Build Profitable Relationships
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Constructing an integrated marketing plan that delivers superior value
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Capturing Value From Customers
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Understanding The Marketplace And Customer Needs And Wants
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Build Profitable Management
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Detailed explanation-1: -The key to building lasting relationships is the creation of superior customer value and satisfaction. In return for creating value for targeted customers, the company captures value from customers in the form of profits and customer equity. Dramatic changes are occurring in the marketing arena.
Detailed explanation-2: -Delivering superior customer value and customer satisfaction are the two keys to building lasting customer relationships.
Detailed explanation-3: -Benefits and cost are the two key components of customer value. Benefits can include aspects like quality, popularity, accessibility, convenience and longevity. Increasing your benefits without increasing your cost can raise the value of your product or service for your customers.
Detailed explanation-4: -3 keys to building customer relations, according to the experts. Some of the simplest wisdom about customer relations is the best: Be kind. Treat everyone as a human being. Know your stuff.