GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A marketing plan is composed of three basic components, namely
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Policies
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Program
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Objectives
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All of the above
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Explanation:
Detailed explanation-1: -Marketing Plan – 3 Basic Components: Objectives, Policies and Programmes.
Detailed explanation-2: -Product: Product-focused components set up a plan for marketing and selling your products using the marketing mix-product, price, place, promotion, packaging, and positioning. Marketing methods: Marketing plan sections related to methods determine the actions you’ll take to perform marketing.
Detailed explanation-3: -Messages that potential customers find relevant and timely. Measurable vehicles for disseminating those messages. Methods that easily and profitably convert prospects into customers. 25-Sept-2017
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