GENERAL KNOWLEDGE

Detailed explanation-1: -Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers, rather than through a third party such as mass media. Mail, email, social media, and texting campaigns are among the delivery systems used.

Detailed explanation-2: -Direct mail marketing is a type of direct marketing that’s delivered physically to a prospect’s mailbox through the United States Postal Service or other delivery service. Postcards, flyers, and catalogs are common examples. Email marketing is the digital equivalent.

Detailed explanation-3: -The most common method of direct marketing is: direct mail. When purchasing a direct mailing list, a response list consists of individuals who have: made purchases or responded to direct mail offers in the past.

Detailed explanation-4: -The traditional direct selling methods include: person-to-person sales (e.g. appointments with customers at their homes) door-to-door sales (e.g. visiting homes or businesses)