GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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“A marketing policy is a statement of a course of action which will be followed under a given set of circumstances.” Who said it?
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McCarthy
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Manson and Rath
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William J. Stanton
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None of these
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Explanation:
Detailed explanation-1: -Explanation: Marketing planning is the beginning point for all of an enterprise’s marketing and commercial actions.
Detailed explanation-2: -William J. Stanton said that “A marketing policy is a statement of a course of action which will be followed under a given set of circumstances."
Detailed explanation-3: -Penetrated market-those in the target market who have purchased the product.
Detailed explanation-4: -Providing more business for the company is the ultimate goal of marketing.
There is 1 question to complete.