GK
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Which of the following definitions describes the marketing mix?
|
|
product, place, promotion, and price
|
|
|
a promise from the seller that says that the seller will replace a product that does not perform as expected
|
|
|
philosophy that all business activities should be aimed towards satisfying that consumer
|
|
|
form of promotion that determines clients needs and wants
|
Explanation:
Detailed explanation-1: -A marketing mix often refers to E. Jerome McCarthy’s four Ps: product, price, placement, and promotion. The different elements of a marketing mix work in conjunction with one another. Consumer-centric marketing mixes incorporate a focus on customers into their approaches.
Detailed explanation-2: -Definition: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix-Price, Product, Promotion and Place.
There is 1 question to complete.