GENERAL KNOWLEDGE

Detailed explanation-1: -VALS (Values and Lifestyle Survey) is a proprietary research methodology used for psychographic market segmentation. Market segmentation is designed to guide companies in tailoring their products and services in order to appeal to the people most likely to purchase them.

Detailed explanation-2: -Psychographic segmentation is used by marketers to group people by their values, attitudes, personality, and lifestyle. The marketing mix refers to a group of segments the company wishes to appeal to, design products for, and tailor its marketing activities toward.

Detailed explanation-3: -Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics including personality, lifestyle, social status, activities, interests, opinions, and attitudes.

Detailed explanation-4: -A common example of psychographic segmentation is a luxury mobile-manufacturing brand that specializes in customization. These mobiles are not available for people from every class.

Detailed explanation-5: -Geographic segmentation. Demographic segmentation. Psychographic segmentation. Behavioral segmentation.