GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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true
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false
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Either A or B
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None of the above
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Detailed explanation-1: -Marketing is an exchange: the company offers something (e.g., a flight), and the customer offers something in return (e.g., a payment). Some customers will seek value and low prices, while others seek top quality.
Detailed explanation-2: -For an exchange to take place certain conditions must be met: There must be at least two parties. Each must have something that might be of value to the other. Each can communicate and deliver what they are offering.
Detailed explanation-3: -Which statement about the marketing mix is true? The primary way that marketers generate value is through decisions on product, price, place, and promotion. These elements are known as the four Ps of the marketing mix.
Detailed explanation-4: -Customer service is the direct one-on-one interaction between a consumer making a purchase and a representative of the company that is selling it. Most retailers see this direct interaction as a critical factor in ensuring buyer satisfaction and encouraging repeat business.