GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Direct distribution
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Channel A Distribution
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Intermediaries
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No distribution
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Detailed explanation-1: -independent firms which assist in the flow of goods and services from producers to end-users; they include agents, wholesalers and retailers; marketing services agencies; physical distribution companies; and financial institutions.
Detailed explanation-2: -What is the role of Intermediaries in marketing? Intermediaries help a company promote, sell, and distribute its products to its customers. Marketing intermediaries act as middlemen between various stages in the distribution chain. Intermediaries make the accessibility of the products easier for customers.
Detailed explanation-3: -Wholesalers are intermediaries that buy and resell products to retailers. Wholesalers sell to those who are going to put products in their own stores. These intermediaries generally don’t sell small quantities to final consumers, though there are exceptions, like supermarkets that sell in the wholesale model.
Detailed explanation-4: -Agents. Agents represent the product’s original manufacturer. Wholesalers. Wholesalers purchase a business’ products in large quantities. Distributors. Retailers. 27-Sept-2022