A service called Prizm posits that MBAs who live in New York have a lot more in common with their counterparts in London, Saö Paulo, and Tokyo, than they do with their neighbors in New York who are relatively less educated or wealthy. What types of information are combined in this example?

MARKETING MANAGEMENT

Please wait while the activity loads.
If this activity does not load, try refreshing your browser. Also, this page requires javascript. Please visit using a browser with javascript enabled.

If loading fails, click here to try again

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

A	geographic and demographic
B	geographic and psychological
C	psychological and demographic
D	psychological and behavioral

Explanation:

Detailed explanation-1: -A service called Prizm posits that MBAs who live in New York have a lot more in common with their counterparts in London, Saö Paulo, and Tokyo, than they do with their neighbors in New York who are relatively less educated or wealthy.

Detailed explanation-2: -Market segmentation refers to aggregating prospective buyers into groups with common needs and who respond similarly to a marketing action.

Detailed explanation-3: -Product leadership refers to companies that . Pride themselves on quality and innovation.

Detailed explanation-4: -Perceptual maps show customers’ perceptions of a firm’s strengths with respect to its competitors. Typically, products’ benefits and attributes are whittled down to price and quality.

There is 1 question to complete.

GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT