GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Public relations
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Personal selling
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Sales promotion
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All of the above
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Detailed explanation-1: -The promotion mix also contains four elements that companies use to meet their marketing objectives. The elements are sales promotion, advertising, personal selling, and public relations.
Detailed explanation-2: -The 4P’s make up the typical marketing mix and it includes Product, Place, Price and Promotion.
Detailed explanation-3: -Examples of Five Promotional Elements: Advertising (billboard), personal selling (sales representative at a call centre), public relations (press conference), sales promotion (coupon), and direct marketing (catalogue).
Detailed explanation-4: -The promotions mix is often divided into four categories: advertising, digital selling, sales promotion and public relations. Each of these promotion methods has their own role in generating revenue for a company.
Detailed explanation-5: -Advertising. Public relations or publicity. Sales promotion. Direct marketing. Personal selling.