GENERAL KNOWLEDGE

Detailed explanation-1: -The point of co-branding is to combine the market strength, brand awareness, positive associations, and cachet of two or more brands to compel consumers to pay a greater premium for them.

Detailed explanation-2: -Co-branding, also known as a brand partnership, is a marketing strategy in which two or more businesses join together in an alliance for the mutual benefit of all parties.

Detailed explanation-3: -Types of Co-branding Co-branding is of two types: Ingredient co-branding and Composite co-branding. Ingredient co-branding implies using a renowned brand as an element in the production of another renowned brand. This deals with creation of brand equity for materials and parts that are contained within other products.

Detailed explanation-4: -A co-branding strategy combines one or more brands in the manufacture of a product or in the delivery of a service.