GK
MARKETING MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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true
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false
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Either A or B
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None of the above
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Detailed explanation-1: -Experience attributes are those that require some trial or consumption before evaluation. Credence qualities are those that are difficult to judge, even post-consumption. Goods are dominated by credence and experience qualities, and services are mostly comprised of experience and search qualities.
Detailed explanation-2: -Goods with experience characteristics feature high pre-buying costs of quality detection. Hence, the buyer learns the product’s attributes after buying and consuming. The post-buying costs of quality detection are low for such goods.
Detailed explanation-3: -Search qualities are the attributes that may be evaluated prior to purchase, as the customer learns about the competitive offerings. For example, when you go to a department store to purchase socks, you can just look at a pair and know before buying them whether you’ll like them.
Detailed explanation-4: -What are reasons that services are difficult for consumers to evaluate? Service providers may vary with each delivery of the service. Services cannot be displayed or demonstrated prior to purchase.
Detailed explanation-5: -Product attributes refer to the characteristics that define a service or product and influence customer buying decisions.