GK
MARKETING MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
Target Market
|
|
Demographics
|
|
Psychographics
|
|
Groups
|
Detailed explanation-1: -The field of science interested in collecting and analyzing these numbers is termed population demographics, also known as demography. Broadly defined, demography is the study of the characteristics of populations.
Detailed explanation-2: -Demographic Information to Collect The size of the population within a specific radius of the site. Age, gender, ethnicity, and socioeconomic status distribution in the potentially affected community.
Detailed explanation-3: -There are five main segments in consumer demographics: age group, gender, income level, education and occupation.
Detailed explanation-4: -Demographic data (at least age and sex) Economic data (e.g., occupation and income) Social (e.g., education and housing)