A companys marketers want to begin marketing research, but they are unfamiliar with the nature of the problem. The most appropriate research design for them would be .....

MARKETING MANAGEMENT

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

A company’s marketers want to begin marketing research, but they are unfamiliar with the nature of the problem. The most appropriate research design for them would be ____

A	exploratory research
B	descriptive research
C	causal research
D	discovery research

Explanation:

Detailed explanation-1: -Focus groups, case studies, syndicated research, or expert interviews are considered acceptable research techniques when conducting exploratory research.

Detailed explanation-2: -Which of the following is an important question for marketers to ask before creating a research design? Who is our target market? What new products do we like? What do we want the results to be?

Detailed explanation-3: -Marketing research can be classified in three categories depending upon the objectives of the research. 1. Exploratory Research-is used in case where the marketer has little or no understanding about the research problem due to lack of proper information.

Detailed explanation-4: -There are two major types of errors in marketing research: sampling error and non-sampling error. Sampling error occurs when the sample used in the study is not representative of the whole population.

There is 1 question to complete.

GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT