GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Polycentric
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Geocentric
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Ethnocentric
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Regiocentric
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Detailed explanation-1: -The tendency of customers’ preference to their local brands over the foreign ones is known as consumer ethnocentrism, and it is an important issue in international marketing.
Detailed explanation-2: -Company management can be classified in terms of its orientation toward the world: ethnocentric, polycentric, regiocentric, or geocentric.
Detailed explanation-3: -International Marketing is the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.
Detailed explanation-4: -A home country orientation or an unconscious bias or belief that the home country approach to business is superior.