GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Assertion:In personal selling a direct face-to-face dialogue takes place that involves an interactive relationship between the seller and the buyer.Reason:Personal selling allows a salesperson to develop personal relationships with the prospective customers, which may become important in making a sale.
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Both A and R are True and R is the correct explanation of A
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Both A and R are True and R is not the correct explanation of A
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A is true but R is false
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A is false but R is true
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Explanation:
Detailed explanation-1: -Traditional definition of personal selling refers to the personal communication of information to persuade a prospective customer to buy something-a good, a service, an idea or something else-which satisfies that individual’s needs.
Detailed explanation-2: -Hence, the correct answer is-Personal selling consists of contacting prospective buyers of the product personally.
There is 1 question to complete.