GENERAL KNOWLEDGE

Detailed explanation-1: -All marketing managers have the same goal: to understand and please their customers. The execution of the 4Ps is flexible-only one piece needs to be in place and sending a consistent message for the overall product to be attractive to the customer.

Detailed explanation-2: -Which statement about the marketing mix is true? The primary way that marketers generate value is through decisions on product, price, place, and promotion. These elements are known as the four Ps of the marketing mix.

Detailed explanation-3: -Search qualities are the attributes that may be evaluated prior to purchase, as the customer learns about the competitive offerings. For example, when you go to a department store to purchase socks, you can just look at a pair and know before buying them whether you’ll like them.

Detailed explanation-4: -What Is a Customer? A customer is an individual or business that purchases another company’s goods or services. Customers are important because they drive revenues; without them, businesses cannot continue to exist.

Detailed explanation-5: -The strategies must complement each other and blend for the marketing plan to be successful. So, Passion is not one of the four elements that constitute a firm’s marketing mix.