Ralph Lauren uses its brand name Polo on a variety of products including shirts, pants, shoes, hats, socks, cologne, sunglasses, purses, and paint. Ralph Lauren is practicing a:

MARKETING MANAGEMENT

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Ralph Lauren uses its brand name “Polo” on a variety of products including shirts, pants, shoes, hats, socks, cologne, sunglasses, purses, and paint. Ralph Lauren is practicing a:

A	brand extension strategy
B	mixed branding strategy
C	co-branding strategy
D	industrial branding strategy

Explanation:

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GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT