GK
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Trade shows
|
|
|
Billboards
|
|
|
Contests
|
|
|
Magazines
|
Detailed explanation-1: -A good example of personal selling is found in department stores on the perfume and cosmetic counters. A customer can get advice on how to apply the product and can try different products. Products with relatively high prices, or with complex features, are often sold using personal selling.
Detailed explanation-2: -Trade shows are often business-to-business (B2B) events attended by businesses in a specific market. Visitors are typically representatives of companies, distributors, resellers, suppliers, and media in the industry. Examples: Beauty, software, architecture and medical trade shows.
Detailed explanation-3: -Personal Selling Examples Retail Stores: Retail stores like Walmart, Ikea, etc. employ a sales staff that help customers choose the best product according to their own needs and wants.
Detailed explanation-4: -Trade show marketing involves showcasing and promoting your products and services at one of these large-scale, industry-specific events. Because trade shows aim to help businesses boost brand awareness, you’ll gain a ton of exposure and a whole new audience by attending one as an exhibitor.