GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The following are the factors which comprise the microenvironment EXCEPT:
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publics
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culture
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suppliers
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marketing intermediaries
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Explanation:
Detailed explanation-1: -The components of the marketer’s micro-environment are the company itself (also called the internal environment), consumers, suppliers, marketing intermediaries, competitors of the company and other stakeholders.
Detailed explanation-2: -Shareholders, media and competitors are the factors are part of micro environment.
Detailed explanation-3: -Customers and Consumers. Competitors. Organization. Market. Suppliers. Intermediaries.
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