GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Any paid form of non-personal presentation of ideas, images, goods, or services is known as ____ Example:radio, TV, newspaper, web site, or magazine.
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sales promotion.
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personal selling.
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publicity
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advertising
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Explanation:
Detailed explanation-1: -Paid form of non-personal promotion of ideas, goods and services by an identified sponsor is called advertising.
Detailed explanation-2: -According to the American Marketing Association, advertising is a paid non-personal presentation and promotion of goods or services by an identified sponsor.
Detailed explanation-3: -Advertising is paid, nonpersonal communication regarding goods, services, organizations, people, places, and ideas that is transmitted through various media by business firms, government and other nonprofit organizations, and individuals who are identified in the advertising message as the sponsor.
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