GK
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
what will appeal to high-end customers.
|
|
|
which customers might like their product, and how to get the product into their hands.
|
|
|
which customers are price sensitive.
|
|
|
which customers have brand loyalty and seek a brand image similar to other brands they like.
|
Detailed explanation-1: -Undifferentiated Marketing. Often referred to as mass marketing, the undifferentiated strategy basically ignores the differences between market segments and treats the entire market as a single target. Fundamentally, there is essentially no targeting at all. Everyone is a potential customer.
Detailed explanation-2: -Positioning is a marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer.
Detailed explanation-3: -7. Which of the following questions best helps a marketer determine the profitability of a market segment? How frequently do the customer purchase?
Detailed explanation-4: -Demographic. Psychographic. Geographic. Behavioral. 06-Dec-2022