GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Brand Identity
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Brand Image
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Brand Recall
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Brand Recognition
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Detailed explanation-1: -Brand perception is the sum of a consumer’s feelings, experiences, and thoughts about a product or service. It’s what people believe a brand represents, rather than what a brand says it represents.
Detailed explanation-2: -Brand Image is how customers think of a brand. It can be defined as the perception of the brand in the minds of the customers. This image develops over time. Customers form an image based on their interactions and experience with the brand.
Detailed explanation-3: -Customer perception is also important to determine the kind of image a brand wants to build. For example, when a retail clothing store has displayed clothes on crowded racks using low-quality plastic hangers, customers get a perception that it is a low-quality brand.
Detailed explanation-4: -Kotler defines brand image as “the set of beliefs, ideas and impressions” that a person holds about a brand. Put simply: A brand’s image dictates how a person views and understands the identity, purpose and values of a brand.