GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Market response
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Setting objectives
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Selection of market targets
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Developing the marketing mix
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Detailed explanation-1: -Raising funds to finance the marketing projects is NOT included in the marketing management process used by the marketing manager to achieve its objectives.
Detailed explanation-2: -Therefore, the most important and first step in the marketing process is understanding customer needs and requirements.
Detailed explanation-3: -Step 1: Research Your Ideal Customer/Audience In your first step to building a marketing strategy, you’ll identify an external factor-the ideal people for your business to market to. Start by researching your target audience.
Detailed explanation-4: -The correct option is: D) conducting a job analysis Strategic planning as a process includes: Defining and developing a mission.
Detailed explanation-5: -Mission. Situation Analysis. Marketing Strategy/Planning. Marketing Mix. Implementation and Control. 23-Jun-2017