Businesses plan for and interact differently with their larger clients than with their smaller ones. They assign more client service personnel and extend more relationship management efforts because these customers tend to be

MARKETING MANAGEMENT

Please wait while the activity loads.
If this activity does not load, try refreshing your browser. Also, this page requires javascript. Please visit using a browser with javascript enabled.

If loading fails, click here to try again

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

A	more profitable.
B	cheaper.
C	less profitable.
D	higher quality.

Explanation:

Detailed explanation-1: -Niche marketing is a type of segmentation in which the company strategically focuses, targeting what? a smaller market, with particular needs that the company can serve well.

Detailed explanation-2: -Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits.

Detailed explanation-3: -Customer segmentation is the process of classifying customers into specific groups based on shared characteristics. This allows companies to refine their messaging, sales strategies, and products to target, advertise, and sell to those audiences more effectively.

Detailed explanation-4: -These four elements are known as the four Ps of the marketing mix: Product: a good, service, or idea to satisfy the consumer’s needs. Price: what is exchanged for the product. Promotion: a means of communication between the seller and buyer.

There is 1 question to complete.

GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT