GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Relationship marketing pundits estimate that it costs five to ten times more to make sales to ____ than to ____
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An existing customer, a new customer
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A new customer, a supplier
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A supplier, an existing customer
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A new customer, an existing customer
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Explanation:
Detailed explanation-1: -CRM pricing: how much does CRM cost? Paid CRM system costs start from around $12 per user, per month for small businesses. More advanced packages for larger enterprises range from $50 to $150 per user, per month, while the most expensive CRM systems charge $300 per user, per month, or more.
Detailed explanation-2: -There are many levels of relationship marketing: basic, reactive, accountable, proactive and partnership marketing. All achieve the same goal of deeper, more meaningful connections with prospects and customers.
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