GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Buy 2 soaps get 1 soap free. Identify the technique of sales promotion.
A
Quantity gift
B
Product combination
C
Discount
D
Rebate
Explanation: 

Detailed explanation-1: -iv Quantity Gifts: Sometimes sellers devise special package which gives extra quantity of the product to the buyer at lesser price or at no price. For example buy two soaps and get one free by LUX.

Detailed explanation-2: -BOGO deals BOGO stands for “buy one get one, ‘’ and these deals allow customers to purchase one product and get another product for free or for a reduced price. You can also use this type of promotion to liquidate inventory.

Detailed explanation-3: -(5) Quantity Gift: Under this method, some extra quantity of the main product is passed on as a gift to the customers. For example, 25% extra toothpaste in a packet of 200 gm tooth paste. Similarly, a free gift of one RICH LOOK shirt on the purchase of two shirts.

Detailed explanation-4: -’Buy three t-shirts and get one t-shirt free’ is an example of one of the techniques of sales promotion.

Detailed explanation-5: -Competitions and giveaways. Flash sale or limited-time price reduction. Bundling of products or services. Free trial or demo. Limited-time free shipping or transfer between platforms or services. Limited-time freebies. First purchase coupon. Buy one, get one free. More items

There is 1 question to complete.