GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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heterogeneous
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intangible
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inseparable
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perishable
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Detailed explanation-1: -Tangible vs. Size, color, touch, packaging, weight, volume, taste, quantity, and material composition are tangible product attributes. Intangible product attributes include quality, reliability, and aesthetics, among others.
Detailed explanation-2: -Industrial goods are bought and used for industrial and business use. Consumer goods are ready for the consumption and satisfaction of human wants. While industrial goods are made up of machinery, plants, and raw materials, consumer goods are commodities purchased by a buyer like clothing, food, and drinks.
Detailed explanation-3: -A brand is a name, term, design, symbol or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.