GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Buzz marketing makes use of ____ to spread the information about the products to other people.
A
Retailers
B
Suppliers
C
Ad agencies
D
Opinion leaders
Explanation: 

Detailed explanation-1: -Buzz marketing strategies often make use of social media platforms and influencers. Buzz marketing depends on the power of one-on-one personal messages more than broadcast messaging.

Detailed explanation-2: -This type of marketing relies on opinion leaders and their recommendations. This approach implies creating a viral campaign, event, or product and causing a sensation and helps boost word-of-mouth promotion, making people talk about a certain product and recommend it to their friends and family.

Detailed explanation-3: -Viral marketing seeks to spread information about a product or service from person to person by word of mouth or sharing via the internet or email.

Detailed explanation-4: -This is called buzz marketing, and its purpose is to leverage social audiences to generate a lot of conversation around the newest product or service.

Detailed explanation-5: -Starbucks: Starbucks is an example of Buzz marketing in action. Starbucks admits that word-of-mouth marketing is their key marketing strategy.

There is 1 question to complete.