GK
MARKETING MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Retailers
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Suppliers
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Ad agencies
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Opinion leaders
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Detailed explanation-1: -Buzz marketing strategies often make use of social media platforms and influencers. Buzz marketing depends on the power of one-on-one personal messages more than broadcast messaging.
Detailed explanation-2: -This type of marketing relies on opinion leaders and their recommendations. This approach implies creating a viral campaign, event, or product and causing a sensation and helps boost word-of-mouth promotion, making people talk about a certain product and recommend it to their friends and family.
Detailed explanation-3: -Viral marketing seeks to spread information about a product or service from person to person by word of mouth or sharing via the internet or email.
Detailed explanation-4: -This is called buzz marketing, and its purpose is to leverage social audiences to generate a lot of conversation around the newest product or service.
Detailed explanation-5: -Starbucks: Starbucks is an example of Buzz marketing in action. Starbucks admits that word-of-mouth marketing is their key marketing strategy.