GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Identifying the target market
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Getting, keeping and growing customers
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creating, developing and communicating superior values
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None of these
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Detailed explanation-1: -Cadbury India uses Youtube as its primary medium for campaigning its marketing activities. It has separate channels for its various brands and is updated regularly. So let’s now take a glimpse at the overall subscriber count of their brands on Youtube.
Detailed explanation-2: -Stage in the Product Life Cycle Cadbury Dairy Milk is in the maturity stage of the product Life cycle.
Detailed explanation-3: -Through growth, Cadbury sells new products and expands its exports overseas. This strategy model enables the company to cover new market niches internationally [9] . As for now, the company is present in 60 countries worldwide. Meanwhile, the company permanently increases and maximizes its sales.
Detailed explanation-4: -Cadbury has no distinct segmentation based on religion, gender, education, or disposable income. There is some age targeting used, though their use of bright colours and emphasis on fun the brand is targeting younger age groups-children and teenagers.